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Business evolution in an increasingly competitive digital ecosystem heralds the game-changing entity called artificial intelligence in marketing automation. With the

Why Open Rates Matter Open rates are the most important barometer for your campaign in terms of email marketing. Imagine

Data has been the new marketing mantra of today’s marketplace. It all boils down to the realization that smarter decisions

Videos have quickly become the most powerful tool for marketers in this fast-paced digital age, especially toward conversion. Whether talking

Consumers today are pickier than ever, especially in our globalized world. Before buying anything, people look for opinions that feel

A good story can grab attention and stand out in a world where consumers are overwhelmed by information. Storytelling in

In today’s highly saturated marketplace, being different is no longer about good products or even low prices. What others say

In today’s fast-paced digital world, consumers are bombarded with countless marketing messages daily. So, how can a brand stand out

Social media means posting pictures and memes, but it has become an excellent marketing tool that can give you much-needed

Artificial Intelligence, or AI for short, is a term so often used that the meaning behind it seems lost. At

Email marketing is considered an old practice today, especially when compared to rapid digitized communication through social media and instant

Let’s embark on a journey through a subject that’s not only fashionable but strictly for the survival of our future

Consumers have become accustomed to personalized experiences in today’s fast-paced digital world. Whether receiving product recommendations based on previous purchases

Video marketing is no longer the future; it is in full swing before our very eyes and is settling well